Cynthia Brumfield over at IP Democracy has a sensible take on the recent developments on net neutrality:
As much as I think broadband network owners will give in to their own worst instincts absent some kind of non-discrimination rules, trying to squeeze as much money as they can out of third-party service providers, all this talk of legislation gives me the willies. For one thing, the Internet ecosystem is pretty fragile because it is very complex, despite all the robust businesses being built on the web.
Throw into the mix a new set of variables — rigid ones, mandated by law no less — and all kinds of weird economic distortions could occur. We just don’t know what will happen and I’d hate to see the Internet screwed up by new laws just as much as I’d hate to see the Internet screwed up by misguided cable and phone companies. [emphases mine]
She and I agree that new laws have a very good chance of creating perverse incentives (“economic distortions”) in an important and dynamic market. Same willies, in other words.
In a market with high regulatory burdens, two things happen. First, a company’s incentives are no longer exclusively focused on the consumer. Instead, a good portion of the company’s resources go to staying in the good graces of government.
The inevitable result is that industry and government grow ever closer, and that industry begins to demand concessions from government to make up for these limitations.
Witness PG&E, the electric and gas utility here in Cali. They cannot change prices or services without permission from the Public Utilities Commission. In exchange for being under the thumb of the commission, PG&E has been guaranteed survival (via taxes in the general fund) regardless of what the market demands or how well they perform.
There is little reward for increasing capacity, efficiency, or innovation of any sort. Why would they build? New investment creates no return and stagnation carries little downside.
Result: a public utility monopoly, unresponsive, innovation-free and heavily subsidized. Sadly, neutrality advocates are making the same arguments that led to our current situation in public utilities. The Internet deserves better.
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There is a second, more important way that a regulated market limits competition. To the extent that network providers are bound by law to offer only neutral (dumb) networks, it becomes a commodity business.
There is very little way for a network provider to differentiate its offering, since Verizon’s neutral network will look a lot like AT&T’s neutral network. It simply becomes a competition of scale and price. A competition of scale favors those that have it — namely, the large incumbents.
If nimble upstarts can’t compete on features (by law) and they can’t compete on scale (by size), why would they enter the market? Neutrality legislation is an excellent mechanism for freezing the incumbents in place.
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The place where Cynthia and I might differ is that I am not bothered by the cable and phone co’s “worst instincts”, if those instincts are to extract as much money as they can from their third-party customers.
The market has a degree of competition, but if the goal is more competition, the best way to attract newcomers is to offer the promise of profit.
If prices (or customer dissatisfaction) rise as a result of AT&T and others using their market position, it provides an opportunity for newcomers to invest. If we try to regulate their products or prices — two sides of the same coin, btw — this incentive disappears, and again we lock in the dinosaurs.
The best way to guarantee consumer benefit is to ensure that the incumbents have competition from clever newcomers — imagine if WalMart got into the WiMax business, for example.
To the extent that we outlaw innovation at the network level, we promote the status quo.
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Anyway, Cynthia offers a wry solution: keep the threat of legislation in place long enough to achieve our short term goals without doing permanent damage.
I’m with Princeton’s Ed Felten, who thinks the best option is to do nothing while at the same time threaten to do something. Keep broadband providers on the straight and narrow with the prospect of new regulations if they get out of hand.
Clever, and perhaps even desirable. It’s not unlike the “voluntary” rating system that the movie industry put in place to stave off congressional censorship.
Overall, it still sounds like governmental bullying to me, and the network guys will always test their limits. But threats are much less damaging than actual legislation, so perhaps there is a happy medium to be found.
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Update: Richard Bennett surveys the field.