Google gets less neutral

You may have seen my previous post about how Google is not interested in any concept of content neutrality that applies to itself. As if to further prove the point, Google today stopped providing links to competitive mapping sites.

Now, for me, that's fine. Totally within their rights. But I wonder how net neutrality advocates -- with their love of line-sharing -- feel about this. As a dominant provider of search, shouldn't Google open up their network to their competitors?